The aim of the Evens Prize for Media Education was to increase media literacy – by raising critical awareness, which implies comprehension and cultural awareness, and by encouraging media creativity, both of which contribute to the development of highly aware, active and responsible citizens.
Every two years this Prize focused on a different, important topic related to contemporary media. The topics included media literacy of children, social media networks, visual literacy, critical attitude towards media.
The procedure comprised an open call launched in all the countries of the European Union and a first selection based on formal criteria, target group and general content of the submitted applications. All selected organizations were then visited by a staff member of the Evens Foundation and detailed visit reports were prepared for the international jury of experts who assessed all the proposals and selected the laureate(s).